Top Ten Best Crypto Currency to Invest In 2025 for Long Term -

Are you a Web3 marketer? Join our new Web3 Marketing Insights channel: https://t.me/+1J4bzFBCMfJjODFk We’ll be sharing tips, strategies, and special announcements to help marketers level up their games in Web3

1. Bitcoin (BTC)

We can’t publish a list of the best cryptocurrencies without mentioning Bitcoin. As the OG cryptocurrency (having launched in 2009), it is leading the list by many measures, despite its scalability challenges.

Bitcoin has continuously maintained the largest market capitalization and the strongest liquidity of all cryptocurrencies, which we see as a sign of strong investor confidence. It is traded on virtually all crypto exchanges, making it an attractive option for both individuals and institutions.

Bitcoin’s primary use case is as a digital alternative to traditional currencies, aiming to be a medium of exchange and a store of value. Even though it is already widely adopted for both use cases, we believe its volatility is still a challenge for regular transactions.

On the other hand, its fixed supply cap of 21 million coins (and the scarcity that comes with it), an incredibly strong and active community, and the expected performance boost triggered by April 2024 Bitcoin halving event make it the #1 on our best crypto ranking.

Bitcoin surged over 100,000$ following the 2024 U.S. presidential election, fueled by market optimism over potential crypto-friendly policies. The milestone reflects heightened investor confidence, with the expectation of more capital inflow and new heights in 2025.

Bitcoin hovered around 100,000$ in early January 2025 before retreating, settling in the mid-$80,000s by early March. The network itself has seen no major recent upgrades, but U.S. President Trump’s proposal of a national crypto reserve sparked a short-lived rally and highlighted how policy news is driving Bitcoin’s market sentiment. At press time, 26th May, 2025 BTC is currently trading at $109,000 and we expect the trend to continue when the global market resume.

2. Ethereum (ETH)

Ethereum has established its market presence for quite some time now, reflecting its position as a leading platform for decentralized applications (dApps) and smart contracts. Widespread availability and large daily trading volumes make Ethereum easily accessible, without significantly affecting the price.

Ethereum’s strong use cases extend beyond a digital currency, leading to adoption in various sectors including finance, gaming, art. Similar to Bitcoin, Ethereum’s performance has been a mixed bag in the past, plagued by network congestion and high transaction fees.

These issues are being addressed with the multi-step Ethereum 2.0 roadmap, which include the large “Ethereum Merge” in September 2022, integrations of Layer 2 solutions, and most recently the Dencun upgrade in March 2024.

We also liked the introduction of EIP-1559 back in 2021, which shifted Ethereum’s tokenomics from an inflationary model to a deflationary model, therefore reducing overall supply over time.

Ethereum’s dev team is continuously working on upgrading the network, featuring prominent crypto figures like Vitalik Buterin and the Ethereum Foundation, paired with an innovative and widespread community. Additionally there are a lot of so-called Layer-2 blockchains, who expand the Ethereum ecosystem. These chains leverage the security of the Ethereum blockchain, while offering faster and cheaper transactions. Notable mentions include Polygon, Optimism, Arbitrum, ImmutableX and Metis. It has also become a trend for major crypto exchanges to launch their own EVM-based blockchains, for example Base (Coinbase) and Ink (Kraken).

Next to Bitcoin, Ethereum is currently the only cryptocurrency covered by widely accessible ETFs, which are available since July 2024. Ether exchange-traded funds have experienced 17 consecutive trading days of inflows, with holdings reaching a record high of 3.5 million units. This trend indicates growing institutional interest and investment in Ethereum.

Overall, we believe that Ethereum still holds #2 on our list, despite activity flowing to other, cheaper chains. It’ll be interesting to see if it can hold its position as new challengers gain in popularity.

3. Solana (SOL)

Solana has already seen massive growth in 2024 but did not manage to surpass its previous all-time-high at 260$, although almost touching it in last November. Nevertheless, its large market cap and high liquidity already demonstrate serious investor confidence to us.

Solana is designed for high-speed and high-volume transactions at lower costs, supporting tens of thousands of transactions per second and making it a serious contender to Ethereum for dApps, decentralized finance (DeFi), and non-fungible tokens (NFTs).

We’re seeing a strong adoption driven by a rapidly growing demand for quicker and cheaper transactions that will continue to grow exponentially as more use cases are added.

Solana’s development team is led by Anatoly Yakovenko, who brings significant experience from previous roles at major companies like Qualcomm. The development team and large community are known for their strong technical qualifications with a focus on rapidly building applications and tools for the network.

The network sees a constant growth in participants and transactions, mainly led by the memecoin mania mostly happening on the Solana chain and its major DEX Jupiter. Several prominent asset management firms have applied to the U.S. Securities and Exchange Commission (SEC) to launch spot Solana exchange-traded funds (ETFs). Notable applicants include VanEck, Grayscale and 21Shares. As of 26th May 2025 the SEC has not approved any spot Solana ETFs.

Lately Solana’s price saw heightened volatility around Trump’s reserve announcement – it spiked over the weekend but settled back to roughly -$177. Technically, the Solana community is voting on two major protocol upgrades to enhance the network: one would increase staking rewards (sharing more fees with stakers) and another would tighten SOL’s inflation, changes intended to improve long-term sustainability despite cutting validator revenues. SOL was also one of the few altcoins included in the U.S. strategic reserve proposal, a nod that briefly boosted its market appeal.

We see Solana as one of the most attractive assets for new investors joining the crypto economy. Its great UX, cheap fees and rapidly growing community offer a perfect playing ground for newcomers.

4. Sui Network (SUI)

The Sui Network is a next-generation, high-performance layer-1 blockchain designed to improve scalability, speed, and user experience. Built by Mysten Labs, it focuses on supporting decentralized applications (dApps) and digital assets, using the Move programming language. This language, originally developed for Facebook’s Diem (former Libra) project, enhances security and enables faster transaction processing.

Unlike traditional blockchains, which process transactions sequentially, Sui uses parallel transaction processing, allowing it to scale horizontally and handle a high number of transactions simultaneously. This leads to lower latency and faster finality.

The Move Programming Language offers enhanced security for smart contracts and reduces the risk of vulnerabilities, making it particularly appealing for developers seeking a more secure environment. Also, the Sui blockchain offers predictable and low gas fees by decoupling consensus from simple transactions, which allows for faster and cheaper operations.

The Sui Network is designed to support various decentralized finance (DeFi) applications and non-fungible tokens (NFTs). Its efficient architecture makes it attractive for gaming, digital assets, and complex decentralized applications.

The SUI token has been one of the best performing assets in 2024, surging by over 500% to a new all time high of almost 5$. If compared with Ethereum and Solana, the fully diluted market cap is sitting at around 10-30% of the leading layer 1s, still leaving room for high upside potential.

SUI’s price is about half of what it was at its January peak (it hit an all-time high of ~$5.35 on Jan 4, then fell to the mid-$2 range by late February). However, the layer-1 Sui network’s usage is growing fast – it’s an offshoot of Meta’s Diem project using the Move language, and it has seen record active addresses and hefty DeFi volumes (e.g. SuiLend and other apps attracting hundreds of millions in volume). Sui’s co-founder recently hinted at a possible SUI-related ETF (“YES, ETF(s) SOON” in a March 5 tweet), which sparked speculation of greater institutional interest despite the token’s price downturn.

In our eyes, Sui is a serious competitor amongst the battle of Layer 1 networks like Ethereum, Solana, Avalanche or Cardano. The network is positioned as a high-performance blockchain aimed at improving scalability and user experience, with a strong focus on DeFi, NFTs, and decentralized applications and well positioned to be one of the main winners in 2025.

5. Hyperliquid (HYPE)

Hyperliquid is probably THE most interesting newcomer and their token one of the best performing assets of 2024.

Hyperliquid is a high-performance Layer 1 blockchain designed to support a fully on-chain, open financial system. It enables the development and integration of user-built applications that interact seamlessly with its native components, aiming to provide a decentralized exchange (DEX) experience comparable to centralized platforms.

Unlike many decentralized exchanges (DEXs) that rely on off-chain order books, Hyperliquid maintains an entirely on-chain order book. This ensures complete transparency, verifiability, and enhanced security for all transactions, setting a new standard for DEX design. The platform’s TVL has experienced a dramatic increase, surpassing 3.2$ billion within a month following the HYPE token launch. Hyperliquid consistently achieves daily trading volumes exceeding 1$ billion, with peak volumes reaching up to 4.2$ billion. This positions it among the most actively traded decentralized exchanges in the sector.

Through the HyperEVM component, Hyperliquid is compatible with the Ethereum Virtual Machine (EVM). This enables developers to seamlessly deploy Ethereum-based smart contracts and dApps, leveraging existing tools and ecosystems.

Additionally, Hyperliquid offers gas-free trading for perpetual futures. By eliminating gas fees, the platform reduces costs for users and enhances trading efficiency, making it highly attractive for high-frequency and retail traders alike.

In November 2024, Hyperliquid conducted a substantial airdrop, distributing 310 million HYPE tokens to approximately 94,000 eligible users. At the time, the average allocation was valued at 45,000$ with a token listing price of 3.90$.

Despite the massive airdrop allocation and potential selloffs, the price of the HYPE token continued to move up by almost 10x to an all-time high of close to 35$.

HYPE is now trading in the high-teens (recently around $16–$20 after losing a key $20 support). Big investors have noticed the dip – a crypto whale accumulated over $2.3 million of HYPE around the $20 level – but the project faces scrutiny over centralization (controlling ~78% of staking power), which could temper enthusiasm moving forward.

6. Avalanche (AVAX)

Avalanche is a highly liquid player with a significant market capitalization in the blockchain space. It provides a more scalable, interoperable, and decentralized infrastructure for building decentralized applications (dApps) and executing smart contracts, although it follows a different approach than other “layer two” solutions.

Avalanche offers so-called subnets, which are child chains of the Avalanche C-Chain. This enables it to easily launch a dedicated blockchain for various use cases, as we have seen with Off the Grid, DeFi Kingdoms or Shrapnel, three of the largest gaming projects in the web3 space. Its main use case revolves around high-throughput, scalable blockchain solutions, and it has been adopted by numerous projects seeking robust decentralized platforms.

The project’s tokenomics look solid, with a capped supply of 720 million AVAX and a unique mechanism where transaction fees are burned, reducing the circulating supply and potentially increasing the value of the remaining tokens.

The Avalanche development team is led by Emin Gün Sirer, a well-respected computer scientist and researcher, accompanied by a team of experienced professionals from academic and industry backgrounds. The rapidly growing community of devs, validators and users show massive engagement with active participation in governance proposals and community-led projects.

The Avalanche Foundation has launched the $40 million Retro9000 grant program to incentivize developers to build new Layer 1 blockchains on its testnet. This initiative is part of a broader effort to increase developer activity and adoption within the network. Another highlight is the introduction of the Avalanche Card in partnership with Visa, allowing users to make payments with AVAX and other assets wherever Visa is accepted.

AVAX dipped to around $20 during the recent market slide but has rebounded to the low-$20s as buyers (including crypto “whales”) stepped back in, signaling support at that key level. On the development front, Avalanche is rolling out its ambitious “Avalanche 9,000” upgrade in mid 2025, backed by a $250 million token sale war chest, to reduce the cost of launching Avalanche subnets by 99.9% – a move aimed at accelerating custom blockchain adoption on its network. This technical momentum, along with Avalanche’s continued institutional partnerships and funding, has bolstered confidence in AVAX even though it wasn’t singled out in the recent U.S. crypto reserve news that drove other coins.

7. Binance Coin (BNB)

As the largest so-called “exchange coin,” BNB continues to develop in different directions, offering more and more use cases for the token (e.g. Cosmos chain, EVM chain and bonuses for Binance CEX users) and keeping its spot on our top 10 crypto list in 2025

Its market cap has more than doubled in 2024, reaching a new all-time high of 789$. BNB is extremely liquid, given its primary listing on Binance, one of the world’s largest cryptocurrency exchanges. It also trades on other exchanges, ensuring substantial trading volume and easy accessibility for traders.

BNB’s primary use cases include paying for trading fees on the Binance exchange at a discounted rate, participating in token sales hosted on Binance Launchpad, and making in-store payments. Its adoption is heavily tied to the Binance ecosystem, expanding as the exchange grows and introduces new services.

Binance conducts periodic “burns” of BNB, reducing the total supply to increase scarcity and potentially add value, with a final goal of burning half of the total supply (100 million BNB).

BNB is supported by the Binance team, previously led by Changpeng Zhao, who has stepped down as Binance CEO after his criminal conviction in late 2023. The Binance community is vast and active, benefiting from the strong brand loyalty towards Binance.

We think it is crucial to recognize that all of BNB’s features are built on a very centralized foundation and could crumble due to regulatory influence or fraudulent behavior of bad actors. Ultimately an investment decision here needs to be somewhat based on trust.

Recently BNB has been relatively steady around the mid-$500s, slipping about 9% recently but faring better than many peers as of early May (holding near $560). A major market storyline is regulatory: BNB was conspicuously excluded from President Trump’s crypto reserve initiative (which named five other tokens) – reportedly due to Binance’s ongoing U.S. legal troubles and the coin’s early ties to China. Binance’s CEO CZ responded optimistically, suggesting BNB might be added later, and the exchange’s robust trading volumes plus its quarterly burn program continue to support BNB’s value despite the regulatory overhang.

8. Chainlink (LINK)

LINK is a highly liquid cryptocurrency with a strong market cap and availability on all major cryptocurrency exchanges. While it has shown strong growth in 2024, it is still only at about 40% of its all-time-high in 2021. However, as a backbone infrastructure for all of web3 we believe it is likely that an overall growth of the market will impact Chainlink immensely, as the demand for their services should increase.

The Chainlink protocol is designed to enhance the security and decentralization of smart contracts on various blockchain platforms. Its primary use case is as a decentralized oracle network that enables blockchains to securely interact with external data feeds, events, and payment methods. It functions as the foundation for many dApps, especially in the DeFi sector.

The demand for LINK is intrinsically tied to the usage of Chainlink’s services. There is no hard cap on the total supply of LINK, which is a point of discussion in the community concerning its long-term value.

Chainlink’s development is led by Sergey Nazarov, who is highly respected in the blockchain community, as well as a team of experienced individuals with backgrounds in computer science and software engineering. The community is very active and instrumental in driving the platform’s adoption, participating in various network activities like hackathons and educational events.

LINK surged to nearly $30 in late 2024 (its highest in almost three years) but then tumbled below $20 by January as large holders took profits, and it’s been struggling to reclaim the $20+ range in Q1 2025.

Even so, Chainlink’s network utility is on the rise – its Cross-Chain Interoperability Protocol (CCIP) and oracle services are being widely adopted in DeFi and beyond, including powering cross-chain stablecoin transfers and providing proof-of-reserve data for major institutions and protocols. The Chainlink team is also engaging with regulators and TradFi (co-founder Sergey Nazarov met with U.S. policymakers and highlights use cases like on-chain reserve verification), indicating that regulatory trends around transparency could favor LINK’s role in bridging crypto with traditional finance.

9. Toncoin (TON)

Toncoin (TON) is the native cryptocurrency of The Open Network (TON), a decentralized blockchain platform originally developed by Telegram. The project was later taken over by an independent developer community after Telegram halted its involvement due to regulatory issues with the SEC in 2020.

TON stands out due to its ability to scale and its potential integration with Telegram’s 800+ million user base, making it one of the most promising blockchain projects with real-world adoption potential.

Telegram has recently mandated that all Mini Apps within its platform must exclusively utilize The Open Network (TON) blockchain. This decision means that any Mini App incorporating blockchain functionalities is required to integrate with TON and adopt the TON Connect protocol for wallet interactions. Developers have been given a one-month timeframe to transition their Mini Apps to TON. Some developers express concerns that this exclusivity may limit flexibility and hinder innovation, especially for those who have been working with other blockchain networks. Others believe that standardizing on a single blockchain infrastructure can enhance user experience by providing a more streamlined and secure environment.

Toncoin is trading around $3.00 as of 26th May,2025; down significantly from its 2024 peak of about $8.27. The TON blockchain’s close integration with Telegram is a big growth driver – millions of Telegram users can now send Toncoin to each other for payments or transfers natively in the chat app, dramatically lowering barriers to crypto adoption. This mainstream use case has kept TON in the spotlight (the token climbed over 260% in the past year), and so far Toncoin hasn’t hit major regulatory roadblocks, benefiting from its positioning as a community-driven project after Telegram’s exit.

10. TreasureDAO (MAGIC)

Treasure DAO is a decentralized gaming and metaverse ecosystem which launched its own L2 chain in December 2024, joining the Elastic Chain of ZKSync. So far the ecosystem has been built on Arbitrum, a Layer 2 solution for Ethereum and offers its own marketplace, profile- and achievement system linked to a variety of web3 games. The Treasure game console can be compared to a decentralized version of Steam or Epic Games.

Its main utility token, MAGIC, acts as the currency that powers the entire Treasure ecosystem. MAGIC is designed as a cross-game token, connecting various games, players, and communities, effectively creating an interconnected gaming network.

The Treasure ecosystem revolves around several gaming titles, including TheBeacon, Synergyland, and Bridgeworld, its central metaverse.

MAGIC also serves a governance role within the DAO, allowing holders to vote on proposals and influence the development and management of the ecosystem. Its deflationary nature means it becomes increasingly scarce as more players join and engage with the platform, enhancing its value over time.

Treasure DAO’s broader vision includes developing the Treasure Infinity Chains, an infrastructure project aiming to create an interconnected network of games and metaverses, all utilizing MAGIC as the primary currency. This initiative further solidifies MAGIC’s role as a central asset in the Web3 gaming and NFT space.

MAGIC is hovering around ~$0.18 as of press time – still roughly 97% below its all-time high of $6.32, reflecting how hard the NFT/gaming token segment was hit. Nonetheless, TreasureDAO is actively building: it launched its own Layer-2 network on zkSync late last year to improve scalability and user experience with features like account abstraction and gasless transactions.

The project also introduced “Mage,” an AI agent launchpad for Web3 games that uses MAGIC as the in-game mana to run AI-driven characters and features.

While MAGIC’s price recovery has been slow, Treasure’s expanding ecosystem and tech innovations position it well to capitalize on blockchain gaming’s growing adoption.